The British Brands Group promotes brands and the benefits they deliver to consumers, society and the economy. It focuses its work primarily on those in the UK who make and shape public policy.  By building an ever-better understanding of how brands "tick", an environment may be developed that enables brands to deliver greater consumer choice, value, and economic success.

While building a deeper understanding of brands is the Group's primary role, it also represents its members collectively when regulatory or commercial issues arise that may inhibit the ability of brands to deliver their benefits. In such instances, the Group provides a strong, collective voice to champion the brand.  In addition, the Group provides the prime forum for its members on brand-related issues.

Founded in 1994, the British Brands Group is the only organisation in the UK with a focus on the manufactured brand. It is a non-profit making membership organisation open to all brand manufacturers in the UK and is part of a network of similar brand associations across Europe and around the world.  It represents the UK on AIM, the European Brands Association based in Brussels.

Group members comprise the manufacturers of brands that are familiar, trusted and bought every day across the country by millions of consumers. Their brands are the prime assets of these companies.  Member companies range in size and cover sectors including food, drink, household goods, toiletries, healthcare, DIY, clothing, sports goods and industrial products.